Harley-Davidson’s street-fighter Bronx axed for 2021: Rewire explained

The company has confirmed that the Bronx streetfighter motorcycle will not be on the cards for 2021 when the brand wants to ensure the spotlight stays on the brand new Pan-America Adv. Plans for the future of the streetfighter are likely to be a part of Harley’s new 5-year plan, Hardwire.

advertisement
Harley-Davidson Bronx
Harley-Davidson Bronx: Now off the cards, the Bronx street-fighter was everything that Harley-Davidson hoped to be in the future, a complete 180 from the motorcycles they have been building to date

HIGHLIGHTS

  • The move comes as part of the recently announced “Rewire” strategy.
  • The brand will focus on Pan-America ADV for 2021.
  • Bronx street-fighter dropped from H-D’s future vehicles page.

Harley-Davidson is now in the midst of a global restructuring as part of a new business strategy called “Rewire”. As a result, the brand has found itself suddenly relevant for all the wrong reasons. Speculations as to whether the company plans to halt operations in the sub-continent have been made as well. The Rewire strategy aims to refocus the Harley-Davidson line-up of products, along with a likely restructuring of the brand's manufacturing and business hubs. It is no secret that Harley-Davidson as a brand has been struggling to stay competitive. Struggling to find a connection with the new generation that is now beginning to fill the bottom end of their target demographic. The ongoing global pandemic may have catalysed the iconic American cruiser company’s woes even further.

Most recently though, the company’s decision to axe the upcoming Bronx caused quite the stir on interwebs. This news follows an announcement by the company that they would cut 30 per cent of their planned future models. During the announcement Harley-Davidson’s president and CEO had gently skirted the subject, saying that the company would focus their efforts on the Pan-American adventure motorcycle for 2021, without mentioning the impending launch of the Bronx streetfighter. Now, the company has removed all traces of the Bronx from their official website, future vehicles page and press site. The company later clarified that they would not be launching the Bronx next year as planned, to ensure that the Pan-America gets the attention that it deserves.

All of the above, begs the question as to whether it is time to say goodbye to the Bronx for good? For the final word on the subject, we will have to wait till year’s end when Harley-Davidson announces their 5-year plan, Hardwire. Arguing on the counterpoint, it is unlikely that the brand would axe the Bronx all together. For one it aligns perfectly with the Harley-Davidson’s new focus on “Adventure Touring, Streetfighter and advancing electric motorcycles”. Second, evidence suggests that the Bronx is essentially production-ready, including its brand new low displacement (relatively speaking) 975cc liquid-cooled V-twin. In essence, while the Bronx is off the plans for the immediate future, don’t be surprised if the brand announces a deferred launch date at the end of the year.

Do You Like This Story?